Brewbound Voices

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Brewbound Voices was created with the goal of providing readers valuable insight into areas like finance, investment, branding, marketing, sales, and distribution. The column serves as an avenue for experts to contribute their knowledge to our readership. Interesting in writing for Brewbound Voices? Email pitches to news@brewbound.com.

Craft Brewery Finance: How to Use Brewery Metrics to Improve Financial Results

Craft Brewery Finance: How to Use Brewery Metrics to Improve Financial Results

Brewery metrics and key performance indicators are used to benchmark and compare financial performance so that you can increase profitability and cash flow. In this article, we’ll review commonly used brewery ratios and industry averages. We’ll explore how to calculate these metrics and build scorecards to present the information.

Brewbound Voices: CODO Design on Rebranding Craft Breweries

Brewbound Voices: CODO Design on Rebranding Craft Breweries

CODO Design has released new book titled Craft Beer, Rebranded, and the firm is sharing excerpts from the book, as well as its companion workbook to help breweries rebrand (should they be considering it).

Beer Business Finance: Break-Out Brands: What it’s like to win a GABF Gold Medal

Beer Business Finance: Break-Out Brands: What it’s like to win a GABF Gold Medal

Dave Marliave of Flat Tail Brewing Co. was at the Great American Beer Festival when he learned his brewery had just won a gold medal. “I would say I was speechless,” Marliave recalled. “But the reaction was quite the opposite. I jumped out of my chair and tried to stop crying before I got to the stage.”

Brewbound Voices: A Banker’s Take on Financing Your Brewery Expansion

Brewbound Voices: A Banker’s Take on Financing Your Brewery Expansion

How might a lender approach the funding for your brewery expansion? In many cases, it’s possible the individual underwriter will not be intimately familiar with the brewing industry, which means you must prepare your business and loan application in anticipation of facing headwinds. This column explains four financing methods for owners to consider.

Beer Business Finance: Breaking Down Beer Margins

Beer Business Finance: Breaking Down Beer Margins

In this month’s Beer Business Finance column, Wormtown Brewery CFO Kary Shumway examines at what the different products in brewery’s portfolio actually cost to make, and how to price them for the healthiest margins.

Beer Business Finance: How to Set Up Taproom Financial Reporting

Beer Business Finance: How to Set Up Taproom Financial Reporting

Taproom-focused breweries have emerged as one of the most popular business models in the craft beer industry, and for good reason: These small-batch, retail-driven breweries are profit machines, and they are disrupting the traditional three-tier system of brewing, distributing and retailing beer. In his latest column, Wormtown Brewery CFO Kary Shumway takes a look at how new craft brewery owners can create a solid financial plan for their taproom-minded outfits.

Brewbound Voices: Leverage Your Beverage with Visual Storytelling

Brewbound Voices: Leverage Your Beverage with Visual Storytelling

Laurie Millotte?is the founder of Outshinery, a product photography and video company that creates images and other visual marketing assets without physical products. Millotte has over 12 years of experience as a creative director and designer in the wine & food industries and, in?her column for Brewbound Voices, she provides three easy hacks to help brewers on a budget master social media with visual storytelling.