Beer Industry News, Events & Jobs

Pabst Launches Craft Beer Brand, Captain Pabst, with Flagship IPA

Pabst Launches Craft Beer Brand, Captain Pabst, with Flagship IPA

Pabst Brewing Company is launching a line of craft beers, as the craft segment has matured and sales of craft offerings have slowed to low single-digit growth. The Los Angeles-headquartered maker of Pabst Blue Ribbon announced today the launch of Captain Pabst, a standalone craft beer brand outside of the PBR family, and the launch of its flagship offering, Seabird IPA, in Wisconsin and Illinois.

Reyes to Acquire Claypool Distributing in California

Reyes to Acquire Claypool Distributing in California

The Reyes Beverage Group is making another wholesaler purchase in California. Reyes’ Crest Beverage subsidiary announced Monday an agreement to acquire all of the assets of Imperial, California-based Claypool Distributing.

Donn Bichsel Jr. Starts 3 Tier Beverages Consulting Firm

Donn Bichsel Jr. Starts 3 Tier Beverages Consulting Firm

Former Revolution Brewing chief commercial officer Donn Bichsel Jr. has launched 3 Tier Beverages, a Chicago-based sales and marketing consulting firm. He describes his new role as a “fractional director of sales and marketing” who can offer nearly two decades of professional experience after working at some of the world’s largest beer makers.

People Moves: Dockside Hires Brewmaster Andy Schwartz; Mispillion River Adds Claus Hagelman

People Moves: Dockside Hires Brewmaster Andy Schwartz; Mispillion River Adds Claus Hagelman

Long-time brewmaster Andy Schwartz has landed the top brewing job at Milford, Connecticut-based Dockside Brewery. Milford, Delaware-based Mispillion River Brewing has hired Claus Hagelman as its new director of sales. Non-alcoholic craft brewery Athletic Brewing has hired Rosalie Kennedy as its first marketing manager.

White Claw Maker Mark Anthony Brands to Build $250 Million Facility in Arizona

White Claw Maker Mark Anthony Brands to Build $250 Million Facility in Arizona

Mark Anthony Brands has selected Glendale, Arizona, as the location of its $250 million West Coast production facility.
The maker of White Claw and Mike’s Hard Lemonade first revealed plans in the fall to invest $385 million to build two new production facilities, including a plant in New Jersey.

Josh Landan and Celebrity Investors Launch Ashland Hard Seltzer Brand in California

Josh Landan and Celebrity Investors Launch Ashland Hard Seltzer Brand in California

Saint Archer co-founder Josh Landan is launching a new hard seltzer brand today in California. Ashland Hard Seltzer is Landan’s play into the more than $2.5 billion hard seltzer segment. The Ashland brand will launch in more than 250 points of distribution, including national chain commitments from major big box and grocery retailers.

Boston Beer Company Reformulates Cold Snap; Truly Lemonade Starts Hitting Retailers

Boston Beer Company Reformulates Cold Snap; Truly Lemonade Starts Hitting Retailers

Boston Beer Company has reformulated yet another of its top offerings. The company announced today the reformulation of its Samuel Adams Cold Snap spring seasonal release. The recipe tweak follows changes made last year to the formulas for Samuel Adams Summer Ale and every Truly Hard Seltzer flavor.