In this week’s Last Call: Schlafly acquires Trailhead Brewing; German keg company Blefa invests in American Keg; and Heineken and Bud Light launch non-alc and hard seltzer ad campaigns.
Pabst Brewing Company is launching a line of craft beers, as the craft segment has matured and sales of craft offerings have slowed to low single-digit growth. The Los Angeles-headquartered maker of Pabst Blue Ribbon announced today the launch of Captain Pabst, a standalone craft beer brand outside of the PBR family, and the launch of its flagship offering, Seabird IPA, in Wisconsin and Illinois.
The Reyes Beverage Group is making another wholesaler purchase in California. Reyes’ Crest Beverage subsidiary announced Monday an agreement to acquire all of the assets of Imperial, California-based Claypool Distributing.
Hard seltzer is not a fad; it’s a category, Brandy Rand, the COO of market research firm IWSR, declared today during Beer Business Daily’s Beer Industry Summit in Palm Beach, Florida.
Former Revolution Brewing chief commercial officer Donn Bichsel Jr. has launched 3 Tier Beverages, a Chicago-based sales and marketing consulting firm. He describes his new role as a “fractional director of sales and marketing” who can offer nearly two decades of professional experience after working at some of the world’s largest beer makers.
Long-time brewmaster Andy Schwartz has landed the top brewing job at Milford, Connecticut-based Dockside Brewery. Milford, Delaware-based Mispillion River Brewing has hired Claus Hagelman as its new director of sales. Non-alcoholic craft brewery Athletic Brewing has hired Rosalie Kennedy as its first marketing manager.
Mark Anthony Brands has selected Glendale, Arizona, as the location of its $250 million West Coast production facility.
The maker of White Claw and Mike’s Hard Lemonade first revealed plans in the fall to invest $385 million to build two new production facilities, including a plant in New Jersey.
Constellation Brands’ beer portfolio recorded another period of growth in shipments, depletions and net sales, the Victor, New York-headquartered beer, wine and spirits company announced today during its fiscal year 2020 third quarter earnings report.
The first top 100 craft brewery transaction of 2020 is in the books. San Francisco-based private equity firm Encore Consumer Capital has completed the acquisition of Lion Beverages LLC, a Wilkes-Barre, Pennsylvania-based contract brewery and maker of the Lionshead and Stegmaier brands.
Saint Archer co-founder Josh Landan is launching a new hard seltzer brand today in California. Ashland Hard Seltzer is Landan’s play into the more than $2.5 billion hard seltzer segment. The Ashland brand will launch in more than 250 points of distribution, including national chain commitments from major big box and grocery retailers.
Boston Beer Company has reformulated yet another of its top offerings. The company announced today the reformulation of its Samuel Adams Cold Snap spring seasonal release. The recipe tweak follows changes made last year to the formulas for Samuel Adams Summer Ale and every Truly Hard Seltzer flavor.
Molson Coors Beverage Company announced plans to cease production at its facility in Irwindale, California, by September 2020. The second largest U.S. beer manufacturer also announced an agreement with Pabst Brewing Co., giving the Los Angeles-headquartered beer company the option to purchase the Irwindale facility for $150 million.
Three months after announcing plans to pivot to a brewpub business model, Boulder Beer Company today announced plans to sell its brewpub building and pivot once more to a contract brewing model.
Three former beer executives now in the cannabis industry discussed differences between the two industries during last month’s Brewbound Live business conference in Santa Monica.